Urban Enterprises

Urban Enterprises offers a very unique service for restaurants to market their brand to office workers via our office building distribution service. According to the International Council of Shopping Centers (ICSC) recent report “Office–Worker Retail Spending in a Digital Age” report published in March 2012, states that “Office workers spend about $195 per week on all expenses associated with going to and returning from work and typical purchases around the office building during the week. The breath of officer-worker spending is the highest for transportation followed by quick-serve restaurants and similar establishments. Expenditures at restaurants, fast-food establishments, delicatessens and other eateries (without regard to breakfast, lunch, dinner or snacks) collectively account for 14% of the typical weekly expenditure.”

Keep in mind an office worker is not only a person who works inside an office. Urban Enterprises will to deliver our client’s promotional coupons to all working professionals that take a lunch break (e.g. teachers, bank employees, retail store worker, etc…). There is a lot of competition out there and restaurants need to be creative to be effectively tap into the officer workers in their trade area. Urban Enterprises office building distribution service is a very creative way to do this. They have worked with many restaurants over the years and discovered that there are 4 factors that make up an office-workers decision on where to eat:

1. Location
2. Speed of Service
3. Value
4. Quality of food

Location and speed of service are the top two because the majority of office workers only get 1 hour for lunch and this includes travel time. Due to this short window an office workers will typically choose a restaurant within 2 miles of their place of employment. Urban Enterprises has developed comprehensive lists of all the office markets in Metro Atlanta to ensure a restaurant’s promotional piece will get into the hands of customers. We encourage all our customers to give a good offer on our promotional piece, so that the office-worker will choose their restaurant because it will be a good value. Quality of the food is key to ensure that the office worker will be a repeat customer.

If you know of a restaurant looking to promote their brand to office workers to increase their lunchtime traffic and increase catering orders please have them contact Starr Cumming at 404.388.7878.

~Starr